Advanced Solutions

Build a stronger, more profitable online presence.

Advanced omnichannel media

Get the most out of your ad spend

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Our advanced omnichannel marketing strategy is designed to reach and convert your customers across any platform or device.

We’ll help you unlock profitable growth on Facebook, Google, Snapchat, YouTube, or wherever else you advertise. We provide full-service media management to maximize efficiency across your marketing channels — including paid search, paid social, performance creative, and more.

AI-driven paid media bidding

Using automated bidding with machine-learning technology keeps us at the forefront of today’s ever-changing media environment.

Proprietary data signals

With 250M+ unique visits each year to our own portfolio of digital brands, we have proprietary data that make better decisions for clients & customers.

Next best dollar approach

Strong data analytics combined with our library of results gives us an objective view of how to buy the next dollar of media most efficiently.

Elevated Customer Experience Strategy

Experimentation meets personalization

Want your customers to come back and ultimately convert?

Our data signals and UX expertise come together to meet customers where they are, streamline their experience, and keep them engaged. We invest in customer experience as a long-term strategy and focus on putting the user first. By analyzing calls-to-action, value propositions, audience types, user interface and more, we find opportunities for growth and maximize your website’s full potential.

Custom audience creation

We create custom audiences to cater to their specific needs and provide the most engaging experience possible.

AI-driven testing

Our AI-driven, iterative testing creates incremental gains across all audiences and channels so you can get results faster.

Creative development at scale

Our dedicated creative team creates content, visual, and motion design assets that serve as an evolving extension of your brand.

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Integrated order fulfillment

Convert more customers

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The customer experience doesn't end with lead generation, and neither does our expertise.

We combine our digital marketing experience with our sales expertise to take your customers all the way through the sign-up or checkout process. With our dynamic e-commerce platforms, full-service sales center, online-to-offline data connectivity, and granular performance management, we'll turn your online traffic into high LTV customers.

E-commerce enablement

To scale your business and grow your customer base, we’ll help guide engaged prospects from the research phase through the online checkout process.

Sales center execution

We can advise you on how to build efficient attribution, measure sales performance, prioritize volume based on impact, and, in select cases, complete the sale via phone call or chat with our inside sales resources.

Online-to-offline integration

After your customer makes a purchase, we’ll leverage our offline data to better inform omnichannel media buying, completing the feedback loop from initial touchpoint through sale or installation.

All powered by red platform

Everything comes together with our proprietary technology

Red Platform is our cloud-based platform that enables data-driven and personalized experiences for broad media networks. Our data science tools can predict potential outcomes based on patterns and trends from complex interactions.

OPTIMIZATION ENGINE

Uses tagging, data, rules and algorithms to optimize a user’s digital experience.

Ads

Campaigns

Experience

Journey

ENGAGEMENT ENGINE

Manages, designs, prioritizes and delivers content, ads and commerce to users.

CONTENT

Production

Lifecycle

Video

AD SERVING

Audiences

Inventory

COMMERCE

Affiliate

Native

PERSONALIZATION ENGINE

Uses algorithms to listen, design and deliver the right offer, via the right channel, to the right audience, at the right time.

Customer Micro Segments

Recommendations

Customer Strategies

Orchestration Engine

CUSTOMER DATA PLATFORM

Ingests data from over 1 billion signals daily, categorizes data, builds user profiles, applies algorithms and visualizes insights.

Data Ingestion

Identity Management

Active Data Model

Insights Dashboard